OPEX™ - OPinion Leaders and EXperts

Identification of Key Opinion Leaders and Rising Stars

STRATEGIC

Do you know who the Top Opinion Leaders/Rising Stars are in your therapeutic area - in your Country - Region - Globally?

Our OPEX™ approach is the most systematic, comprehensive and unbiased method of identifying those individuals 'whose work and thinking are likely to affect future trends in the management of specific conditions or the use of specific therapeutic approaches'.

Where does an Opinion Leader fit in the dynamics of leadership and influence?

Key Opinion Leaders represent a top down approach to the market place. They are the foremost leading authorities in a therapeutic area and are well known to their peers. They will be instrumental not only in shaping the future patterns of disease management/therapy, but will also be involved in:-

  • advising Regulatory Agencies
  • developing Clinical Management/Therapy Guidelines
  • teaching
  • publishing in high impact journals
  • giving key note speeches at major congresses

Our OPEX™ methodology was created nearly 15 years ago to provide a systematic, comprehensive and objective method of identifying Opinion Leaders and Rising Stars:-

  • in any disease/therapy area
  • in any country
  • in any region
  • globally/internationally

Our OPEX™ methodology has been applied in over 200 therapeutic areas and has been used to identify over 80,000 Opinion Leaders and Rising Stars worldwide. We have responded to the success of OPEX™ by constantly seeking to further improve the quality of the service we provide, and consequently the OPEX™ process has continued to evolve to the present day.

The cornerstone of our OPEX™ process is the extensive, systematic and comprehensive application of peer group nomination, which results in the identification of the Opinion Leaders and Rising Stars in the most objective possible way, avoiding the bias that can arise from individual perceptions per se. Once a Key Opinion Leader is identified, we are then able to profile and segment them using our PRO-SEG™ approach.

The OPEX™ deliverables are available on a customised interactive website, providing you and your colleagues with constant and secure worldwide multi-user access.

Each Opinion Leader Report contains the following:

  • Names of the top Opinion Leaders
  • Full contact details for each of the Opinion Leaders, personally verified with the Opinion Leader's office
  • Opinion Leader rankings (based on number of nominations)
  • Identification of Rising Stars
  • A Publication Profile for each Opinion Leader based on all of their recent publications
  • An analysis of their recent publications by type e.g. clinical trial, review article, editorial, etc
  • CV's for Opinion Leaders
  • Answers to profiling questions if a KOL has participated in PRO-SEG™

An Author report will also be included with each Opinion Leader Report. An Author Report lists full publication profiles for the leading authors writing on the topic of interest based on recent publication and also the top journals the leading authors and opinion leaders publish in.


Objective identification and profiling ensures the most appropriate selection of Key Opinion Leaders and Rising Stars for specific tasks including:

  • Guiding strategic marketing decisions in drug development
  • Participating in advisory boards
  • Providing valuable assistance in the development of communication strategies
  • Developing product champions
  • Developing Key Opinion Leader strategies
  • Advising on clinical strategy
  • Recruiting for market research studies
  • Reviewing licensing opportunities

Our OPEX™ process has been developed to be effective in both established as well as emerging markets, covering both types of scenarios with the same rigour and objectivity.

For online demo information please contact us.