Qualitative Market Research
MMRI and MMS conduct Market Research worldwide with Key Opinion Leaders (KOLs), Specialists, Primary Care Physicians, other Healthcare professionals and Patients.
Reasons for working with KOLs:
Key Opinion Leaders are:
- Strategic, complementing tactical insights from Specialists
- Visionary, determining how future developments will impact your franchise
Examples of KOL Research goals
- Evaluation of new business opportunities
- Exploration of new indications
- Assessment of off-label potential
- Determination of how new developments will impact your strategy
- Refinement of your clinical strategy
Qualitative Research Methodologies used by MMRI/MMS
- Traditional telephone or face-to-face in-depth interviews
- KOL Advisory Boards
In addition to 1 day Advisory Boards conducted personally with a group of KOLs or specialists, MMRI/MMS are able to offer e-Ad Boards, a web-based approach to Advisory Boards 'pioneered' by our Market Research and Integrated Data Systems teams.
Why choose MMRI/MMS?
- Over 15 years experience in conducting KOL Qualitative Market Research worldwide
- In-house biomedical experts including 2 Physicians, 20 PhDs/MScs/ BScs, trained in MR methodologies, ensuring a high level of medical/technical understanding and project execution
- Access to many thousands of KOLs in over 200 disease/therapy areas identified objectively using our OPEX™ methodology
To gain further insight into what each solution can offer you, simply click on the name of the solution contained in the diagram below.
To gain further insight into the MR division, please use the navigation menu to view MR products, alternatively contact us for further information.