Medical Marketing Research International

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Navigation: MMRI / Qualitative Market Research / In-Depth Interviews (IDI's)

In-Depth Interviews

with

Key Opinion Leaders (KOLs) - Specialists - GPs - Other Healthcare Professionals - Patients

Medical Marketing Research International (MMRI) has extensive global capabilities in conducting market research with Key Opinion Leaders (KOLs). Our research is customised to your needs, consultative and actionable; it can be single or multi-country in scope. Our in-house Physicians and Bio-Medical graduates (all trained in Market Research) add insight to the research process helping to ensure that all technical/medical issues are addressed appropriately.

We conduct projects at all stages in the Product Life Cycle.

Examples of our most frequently conducted types of study include:-

• Market definition / prescriber behaviour, attitudes and opinions
• Projects relating to new product development
• Assessment of in-licensing opportunities
• Assessment of the potential for early phase development molecules
• Pre-launch research
• Post-launch tracking
• Evaluation of potential for expanded indications

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If you would like more information on our Qualitative Market Research please click here.