Qualitative Marketing Research
MMRI/MMS has over 15 years experience in conducting KOL Market Research worldwide. We have developed streamlined and robust system methodologies throughout this time to enable the best possible results from the MR process. Our team of in-house biomedical experts which includes 2 Physicians, 20 PhDs/MScs/ BScs are fully trained in MR methodologies, ensuring a high level of medical/technical understanding and project execution.
The MR department has access to over 50,000 Key Opinion Leaders in over 200 therapy/disease areas identified objectively using our OPEX™ methodology.
Why work with KOLs?
Key Opinion Leaders are:
- Strategic, complementing tactical insights from Specialists
- Visionary, determining how future developments will impact your franchise
When should you do KOL marketing?
- Evaluate new business opportunities
- Explore new indications
- Assess off-label potential
- Determine how new developments will impact your strategy
- Refine clinical strategy
Customer Focus Model
The Customer Focus Model enables you to gain more insight into how MR can aid in the development and fine tuning of your product life cycle. Please click on the 'Customer Focus Model' link below for further information.
Alternatively if you would like to contact us, please click the relevant link.